Lyndi MacRaeThe gentle art of nurturing relationships and growing community
I’ve been thinking lately about the communities I’ve been part of over the years, and what made them feel like a community.
It wasn’t the technology, the size of an email list or how many people belonged to a Facebook group.
It was the connection. The shared experiences. And knowing someone was there, gently keeping things moving.
When I was an active Keap Partner, some of the most meaningful connections happened when we brought people together for events, even virtual ones.
But I also learnt something important. Community needs someone willing to steer the ship.
Someone to bring people together, share useful information, offer gentle reminders and encourage everyone to keep going and keep growing.
Email was a wonderful way to support that experience, but it was never about filling people’s inboxes just for the sake of staying visible.
It was about giving people a reason to stay connected.
Not everyone is ready for what you offer
There’s a marketing concept called Chet Holmes’ Buyers Pyramid that I’ve always found interesting.
It suggests that only a small percentage of people are actively ready to buy at any given time. Others might be considering their options, while many aren’t even thinking about making a purchase.
The percentages are a guide rather than a rule, but the message is worth remembering.
Just because someone isn’t ready to work with you today doesn’t mean they won’t be tomorrow, next month or even next year.
And perhaps they never will.
That’s okay too.
Because nurturing relationships isn’t about keeping people interested until they’re ready to hand over their money.
It’s about creating something worthwhile for them to be part of.
Sometimes the experience speaks for itself
I’m seeing this in a beautiful way through my Aztec Healing Full Moon gatherings.
These are free community events. My way of giving back, bringing people together and sharing an experience.
I create Facebook events, share them with relevant groups and invite people into a dedicated Messenger community chat where they can receive Full Moon gathering updates.
That’s all the chat is for. No unrelated promotions or constant selling. Just useful information and an opportunity to share photos and stay connected.
After the main event, I also offer a free community social gathering where people can sit for a special meditation.
And something lovely has happened.
People have approached me about my other offerings, simply because they’ve experienced the work, felt the connection and wanted to explore more.
There was no sales pitch.
They were free to enjoy the experience exactly as it was, with no expectation of anything further.
For some, though, it became the beginning of a deeper relationship.
The right communication feels like care
In my book, I talk about the customer journey as a relationship that continues well beyond the first purchase.
And I think community is a beautiful reminder of that.
Whether you’re using email, Messenger, Facebook events or gathering people in person, the important thing is understanding what your people actually want and respecting why they’ve chosen to connect with you.
A thoughtful reminder can be helpful. An invitation can be welcoming. A follow-up can make someone feel remembered.
Technology and automation can certainly help us deliver those things consistently.
But they can’t replace the heart behind them.
Someone still needs to care enough to steer the ship.
So perhaps instead of asking, “How can I get more people to buy from me?”, we could ask something a little different.
“How can I create more opportunities for people to connect, feel supported and experience what I have to offer?”
Because sometimes people don’t need another offer.
They simply need a reason to stay connected.
And when the time is right, the next step can unfold quite naturally.
Lyndi
The Seer | Holistic Business Intuitive 🔱
P.S. If you’d love to build a customer journey that nurtures genuine relationships while supporting sustainable business growth, that’s something we can explore through my Sacred Profitable Marketing Mentoring. We can start with a complimentary 10-minute Connection Call and see whether working together feels right.
Link to book a call https://letsmeet.io/lyndimacrae/short-10min-call
“Nurturing and empowering holistic business owners to create vibrant, soul-led online businesses where technology becomes a joyful ally, and streamlined systems set you free to fully BE. Creator of Aztec Healing Sacred Spaces, designed to inspire, heal, and elevate.”
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Lyndi is author of #1 International Best Seller: IN DEMAND B.O.S.S. Business Operating Success Systems To Help You Get Organised & Save Time!
Health Oasis Resort
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