As the cool winter descends over rural Queensland, it’s significantly chillier than the coastline, I find myself missing the extra warmth. Yet, this cool season ushers in a phase of introspection and rejuvenation, a perfect time to reflect on the path forward.
With the financial year ending, a new ‘work year’ is dawning for us. It’s an opportunity to plan for 2024, assess the past year, and evaluate strategies that worked and those that didn’t. As an introverted marketer in the realm of holistic businesses, the winter season aligns beautifully with my reflective nature and forward-thinking mindset.
Extroverts are often seen as natural marketers, but introverts can be equally effective. Known for our thoughtful reflection and ability to forge deep connections, we have unique strengths that can be incredibly beneficial, especially in the holistic sector that values individualised, empathetic approaches.
Winter, a season of retreat and renewal, parallels the introverted energy derived from solitude and insightful thought. It’s an ideal time for us introverts to introspect and devise our marketing strategies for the upcoming year. Leveraging our strengths—deep listening, empathy, and reflection—we can create authentic connections with our clients.
Start by using the winter season to understand your audience’s needs. Introverts’ introspective nature makes us adept at conducting insightful customer research.
- Engage in meaningful dialogues
- use surveys
- Feedback forms, or
- harness the power of social media to gain insights
From there, design a marketing strategy to address these needs. If your customers grapple with winter blues, offer holistic solutions through blog posts, instructional videos, or new products. This approach helps your clients while promoting your business within your comfort zone.
Online platforms are a gift for introverted marketers. From your tranquil space, you can reach a vast audience using a website, email marketing, content marketing, and other digital strategies, with your clients’ needs taking centre stage.
- Hosting Facebook Lives, webinars, or podcasts could be a beneficial move.
These platforms offer controlled environments where you can align your message with your brand’s vision and audience’s needs.
- Networking can also play to an introvert’s strengths.
Seek intimate settings to build deep, meaningful business relationships.
Winter is a season for retreat, so remember to recharge. Allocate time for solitude, engage in restorative activities, and strategise your business plans for the upcoming year.
Being introverted isn’t a setback. We connect uniquely with the world. Our traits—deep listening, thoughtful thinking, and authentic connecting—are potent tools in holistic business marketing.
Remember, success isn’t about being the loudest voice but about creating meaningful connections and offering genuine solutions!
My #1 best-selling book, IN DEMAND B.O.S.S. (Business Operating Success Systems), guides you to understand the customer journey and devise effective systems. It’s an enlightening winter read and a helpful tool for your yearly planning.
Get a personally signed copy or the Kindle version here
As always, I’m open for a short, free, no-obligation chat. Known by my clients as a ‘Swiss Army knife’ of marketing strategy, tech systems, online course creation, and holistic healing, I provide an end-to-end solution for business growth. If you need guidance, please reach out.
Stay Healthy and Happy
The Business Intuitive 🔱
Certified Digital Marketer, Mentor & Small Business Growth Strategist