Book Launch Strategy by Kathy Shanks

Whether you’re an aspiring author, or have already published your book, getting your book on Amazon is just the first step towards success. In a market saturated with options, having a rock-solid launch strategy can be the key to unlocking your book’s potential and reaching a wider audience. 

Putting your book on Amazon and expecting it to sell without a proper launch strategy is a common mistake many authors make. If you want to see success and generate sales, mastering your launch and marketing approach is essential. It requires careful planning, strategy, and patience to get your book in front of the right audience at the right time.

I’d like to share a story of one of my clients. This individual, a renowned expert in her field, had created a captivating book that resonated deeply with her clients and captivated audiences during her keynote speaking engagements. However, when it came to translating the in-person success to the digital world of Amazon, the sales seemed to hit a roadblock – in fact the sales figures were zero. Together we worked on a comprehensive relaunch strategy and optimisation techniques. The book finally began making worldwide sales on Amazon. Today, this individual reaps the benefits of a steady flow of 3-5 daily book sales on Amazon. 

Why is a launch strategy important? 

  • Visibility: A well-executed launch strategy helps your book gain visibility on Amazon and other platforms. It increases the chances of your book appearing in relevant search results and attracting potential readers.
  • Momentum: A successful launch creates momentum for your book, making it more appealing to readers and increasing the likelihood of positive reviews and word-of-mouth recommendations.
  • Algorithmic Favour: By implementing effective marketing tactics during your launch, you can establish a positive relationship with Amazon’s algorithm. This can lead to your book being recommended to potential buyers more frequently.
  • Organic Sales: A strong launch can lead to organic sales even after your initial marketing efforts have ended. Positive reviews, increased visibility, and word-of-mouth promotion can continue to drive sales long after the launch period.
  • Building an Audience: Launching your book with a well-planned strategy can help you build an audience of dedicated fans and potential future readers who will be eager to hear about your future releases.
  • Ranking: A successful launch can boost your book’s ranking in its category, making it more likely to appear in top lists and increasing its discoverability to a wider audience.
  • Long-Term Success: A well-executed launch sets the foundation for your book’s long-term success. By establishing a strong presence during the early stages, you position your book for ongoing sales and growth.

Simply put, it’s about teaching the Amazon algorithm to favour your book. By establishing a positive relationship with the algorithm, your book is more likely to appear in relevant search results, ultimately increasing organic reach. 

It’s a Marathon, not a sprint!

In the world of selling books on Amazon, I emphasise a marathon approach rather than a sprint. While achieving best-seller status on launch day through your warm market is enticing, our focus is on long-term success. I equip you with strategies that create lasting impact, nurturing your book’s presence over time to attract organic readership and foster a loyal audience. By building a strong relationship with the Amazon algorithm and optimising your book’s metadata, we set the stage for continuous growth and sustained success. Embracing the journey and maximising the long-term benefits of your book are our core principles to thrive in the ever-evolving landscape of Amazon’s marketplace.

Book a 20-minute free consult with us, and let’s see how we can help your book dreams come true,

Kathy Shanks

Kathy Shanks is the pioneer of Turtle Publishing and assists writers with editing, design, illustration, self publishing, optimisation for selling on Amazon, interior formatting and overall book writing support! An amazing service all under the one roof.

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