Sell more books with the Magic of Keywords by Kathy Shanks

Standing out from the crowd is a monumental task in any industry. But what if we told you that the key to reaching your  ideal readers was right at your fingertips, hidden within the very words that compose your book’s title and subtitle? It’s more than just words on a page; it’s your book’s beacon in the digital wilderness. 

In this article, I want to delve into the power of keywords and their role in crafting a perfect book title and subtitle. By strategically incorporating relevant and well-researched keywords, we can create a title and subtitle that not only stands out but also resonates with your target audience. 

At Turtle Publishing, we believe in finding the perfect balance between:

  • incorporating relevant and searchable keywords
  • leveraging popular keywords
  • finding market gaps with keywords that have low competition
  • conveying your book’s essence with clarity

Incorporating Relevant and Searchable Keywords

When finding and purchasing books, readers will most likely be searching for topics online. Incorporating relevant and searchable keywords in your metadata is like planting seeds in fertile soil. These keywords act as signposts for readers, guiding them to your book. By conducting thorough research and identifying keywords directly related to your book’s content, you ensure that your title and subtitle resonate with what your target audience is actively searching for. These well-chosen keywords serve as your book’s ambassadors, effectively communicating its core themes and drawing in readers who hunger for precisely what your book offers. This strategic integration not only increases your book’s discoverability but also sets the stage for a meaningful connection with your audience.

Leveraging Popular Keywords

Harnessing the power of popular keywords can give your book a kick-start in the market. It’s about understanding what captures the collective imagination of your potential readers. By identifying keywords that are currently in high demand within your genre or niche, you position your book at the forefront of readers’ interests. These popular keywords attract readers who are actively seeking stories or information aligned with these trends. While it’s essential to ride the popularity wave, balancing it with your unique voice and perspective ensures that your book not only meets expectations but also offers a fresh perspective.

Finding Market Gaps with Keywords That Have Low Competition

In the saturated world of books, identifying market gaps with keywords of low competition is like discovering gold, but it is possible. While popular keywords have their place, less competitive keywords can be your secret weapon. These keywords may not have the same search volume, but they open doors to a niche audience hungry for specialised content. By recognising these opportunities and weaving these keywords into your title and subtitle, you tap into a corner of the market that may have been overlooked. This strategic move can establish you as an authority in a specific domain and, over time, build a dedicated readership eager for your unique perspective.

Conveying Your Book’s Essence with Clarity

Keywords are not just about discoverability; they are also about conveying your book’s essence with crystal-clear clarity. Your title and subtitle serve as the front door to your literary world, and they should leave no room for ambiguity. When readers encounter your book, they should instantly grasp its genre, theme, and promise. Keywords play a pivotal role in achieving this. By choosing keywords that succinctly encapsulate what your book offers, you provide potential readers with a roadmap to what they can expect. In a world where attention spans are short, clarity is your greatest ally, ensuring that your book resonates and connects with the right audience from the very first glance.

All this information is undeniably valuable, but the pressing question remains: How do you find these keywords that have the power to elevate your book? The good news is that there’s a wealth of free and low-cost strategies at your disposal to unearth the right words for your literary masterpiece. In our Masterclasses, which encompass the entire journey from manuscript to publishing, optimization, launch, and even running advertising campaigns, we dedicate time to unveil these coveted techniques. We demystify the art of keyword discovery, ensuring that your book is primed for success in the online realm. You can find our upcoming masterclasses at

However, if you can’t join our Masterclasses, you can still discover the many ‘tricks of the trade’ that I teach my clients. You can pre-order a copy of my upcoming book, “Publish with Purpose,” set to release on October 10th. Inside its pages, you’ll find a treasure trove of insights, including the secrets to keyword research, helping you elevate your book and connect with your ideal audience like never before.

Pre-order here –

Kathy Shanks

Kathy Shanks is the pioneer of Turtle Publishing and assists writers with editing, design, illustration, self publishing, optimisation for selling on Amazon, interior formatting and overall book writing support! An amazing service all under the one roof.

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