Lyndi MacRaeThere’s a hidden message in the design of my book cover – lay the book flat, and a blue ‘T’ reveals itself, symbolising the crossroads of intuition and strategy, the very heart of my entrepreneurial philosophy. As a seasoned entrepreneur, I understand that true mastery of a skill is often what sets us apart in a sea of competitors.
During a session with Ryan Deiss, a lightbulb went off within me, as he discussed the multifaceted nature of running a business. He drove home the idea that depth beats breadth – that becoming deeply knowledgeable in one particular area is far more beneficial than a cursory understanding of many. This resonated with me as it reflected my own journey toward mastery in marketing, establishing a robust online presence, and crafting effective communication systems.
Achieving such mastery isn’t just about breadth of knowledge across various domains, but also about specialising deeply in one. My cornerstone, my book IN DEMAND B.O.S.S. – is the bedrock of my expertise – is a testimony to that deep dive. Yet, I believe there is always room to learn and grow.
Reflecting on the years, I recognise that my relentless pursuit of knowledge was partly fueled by my own cognitive quirks. My ADHD brain struggles with new information and working memory, which has often left me feeling frustrated and embarrassed. Yet, it was this very challenge that spurred my relentless quest for competence. It wasn’t just learning – it was a quest for gnosis – knowing so deeply that it becomes an extension of who you are.
This is the crux of mastery: it leads to what psychologists call ‘unconscious competence’ – a stage where your skills are so ingrained they become intuitive. When a client presents a problem, I don’t just think; I feel, I envision, and I connect with the solution, allowing me to operate in a state of flow. This is the power of the deep well of expertise.
Having a high-level understanding of related domains, like marketing systems, is also beneficial. Take, for instance, website creation. It’s not necessary for an entrepreneur to know the intricacies of building a website, but understanding how to tweak and edit is crucial. It’s about the joy of the experience, steering clear of discomfort.
Learning the customer journey, internalising the process, is like learning to refuel and drive a car without needing to be a mechanic. In my practice, I ensure that you not only observe but engage with the process, thereby expanding your well of knowledge and bolstering your confidence.
Mastery isn’t a destination; it’s a continuous journey. As I guide entrepreneurs through this journey, I am reminded of the power of specialisation, the beauty of intuitive understanding, and the transformative experience of truly knowing your craft.
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Stay Healthy and Happy
Lyndi MacRae
The Business Intuitive 🔱
Birther of Businesses and Co-Creator of Sacred Spaces
Marketing Systems Specialist, Certified Digital Marketer, Mentor & Small Business Growth Strategist Author of IN DEMAND B.O.S.S. Business Operating Success Systems To Help You Get Organised & Save Time!
Charlie Lally
Kathy Wise
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