Overcoming the Fear of Being Seen by Lyndi MacRae

The Art of Networking and Building Valuable Connections– Part 1

Networking is an essential tool in the arsenal of any professional, yet it often comes with an unspoken challenge – the fear of being seen.

This fear, whether it stems from self-doubt, fear of rejection, or imposter syndrome, can be a significant barrier to making and nurturing valuable connections.

However, overcoming this fear is crucial for personal and professional growth.

Let’s explore how you can conquer this fear, engage in effective networking, and build relationships that deliver mutual value.

First we need to understanding the fear of being seen…

The fear of being seen often manifests as a reluctance to put oneself out there online, to speak up in meetings, or to attend networking events.

It’s rooted in vulnerability – the fear of being judged or not measuring up to others. In marketing it can be not feeling worthy of success. For some, it’s wanting new connections, yet the fear of managing them in the best way is where they fail. This is preventable, read on…

Recognising this fear is the first step in overcoming it. Acknowledge that it’s normal to feel apprehensive about how others perceive you, but also realise that most people are more focused on themselves than on judging you.

Ask yourself, if I get new connections, what am I offering of value and how can I leverage my time.

Let’s look at strategies for ‘Effective Networking’

I find, if we understand, we’re more likely to do it, and with less apprehension.

Effective networking starts with a mindset shift. Instead of viewing networking as a platform for self-promotion, see it as an opportunity to learn, share, and help others.

Sending a followup email is no different, look at each email, written for one and they invited the connection, so don’t forget them. It’s also an opportunity to learn, share, and help others.

Before attending the event, have your outcome objective. What do you want to share, be prepared is a good motto here. If you’re supported by a follow system, the connection through to engaging after the event happens easily.

When attending events, set small, achievable goals like introducing yourself to at least three people. Prepare some talking points or questions in advance to ease into conversations.

Have a few free resources you can share afterwards to continue the conversation via email, ask “would it be okay if I send you ‘name of amazing gift’ plus I’ll share more about ‘Company name’.

Remember, networking is not about impressing everyone in the room; it’s about finding points of connection, mutual interest and following them up.

If you’re like me, in the past I’d end up with a stack of business cards (especially speed networking) so what do you do with them? I have a neat strategy on this, if you want it, reach out and ask.

Tune in for my March article for part 2