Deb MilesAre you ready to have an impact? Do you want to stand out from the crowd and build loyal long-term clients? It’s time for you to go old-school and utilise some real-world marketing techniques.
Digital marketing is considered the next best thing in client acquisition. And with the growing reliance on devices for connecting it is important that your marketing strategy have a strong focus using online communication methods. However sometimes old school still works when you are communicating with potential clients. In this article I share some reasons to use non-digital marketing methods along with suggestions you should include as part of your marketing strategy.
Do not ignore non-digital marketing. In fact, some non-digital marketing methods will outperform digital strategies any day. Why do you think that is?
Ok, let me ask another question instead.
Do you want to have a memorable impact on your clients?
Think about it for a moment…the noise in the digital world, can and often does mean that you may get overlooked. Whereas a well-placed printed brochure, telephone call or even in-person conversation reminds the client that you are a living person in a real-life world. And what can be better than real-life interactions?
Taking your business to the next level may not be as obvious as going digital. In fact, it might mean taking a step back in time and leverage your marketing with Old-School Strategies.
Create some Real-Life Interactions and Step Back in Time:
- Pick up the phone and ring, ring. Go on give them a call. Whenever I even think about an existing client who I may not have seen in a while, I either send a text msg or ring. Never underestimate the power of authentically caring for your clients and checking in with them. The telephone might still be considered a digital device but when used wisely can be a great relationship building tool.
- Attend professional networking events. Having strong professional relationships is highly beneficial. Do not have to see others as competition but as allies.
- Host social in-person events. You can use these events to off value-added information, do product demonstrations or avoid the ‘big’ sell altogether and just get to know your clients. Use the opportunity however to collect information, have a sign-up page and ask your guests to bring a friend.
- Send welcome letters or anniversary cards – go slow and use the post. Just like point 1 in this section this becomes a wonderful way to build long-term relationships with new and existing clients.
- Book a site at an expo (if it appears cost inhibitive team up with other businesses) or work with a small business such as a café where you can have a small display while you sip latte’s and make small talk with strangers. You never know – your newest and most loyal client might be right there in front of you.
Charlie Lally
Rebecca-Lee
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