If you want your website or webshop to be on top in search results on Google, you are in the right place to find out how this can be achieved.
WHAT DOES SEO REALLY MEAN?
SEO, i.e. Search Engine Optimisation, is a set of methods used for better ranking of websites or webshops on search engine pages. When we say search engine, we primarily think of Google, but there are also Yahoo, Bing and others.
SEO optimisation usually means work that is done on the website that will improve your business in such a way that you will be more visible on the Internet and thus attract a larger number of visitors. A larger number of visitors automatically means the possibility of increasing sales, and thus making more money. To properly define an SEO strategy, it is necessary to know how search engines rank websites. This way you will know exactly what SEO steps to take in order to improve your position online.
Did you know that in over 70% of cases, search engine visitors click on one of the first five search results found on the first page of search results, without looking at the paid ads. On that first page of search results, websites take as much as 90% of the total clicks.
WHAT DOES THIS MEAN?
If your site is on the first page of search results for certain keywords or search phrases, it is very likely that you have a significant volume of visitors who find you that way and come to your site. In order for a site to actually be successful in this, it is necessary to be well optimised for search engines, which means that it has all the SEO parameters that search engines require. For a website that does not appear on any other page of search results, we can safely say that such a website does not exist on the Internet.
On-page SEO, off-page SEO and technical SEO optimisation
When we look at the SEO process, it encompasses three broad categories. The first category is on-page SEO, which includes all SEO activities that you can directly undertake on your site, in order to improve its positioning on the search engine. On-page SEO includes, for example, the use of keywords and phrases, optimisation of meta titles, meta descriptions, HTML code, title tags, alt tags, having an SSL certificate, internal and external links and many other SEO parameters.
Off-page SEO includes those SEO activities that cannot be adjusted on your site. Off-page SEO includes backlinks, domain authority, volume of traffic to your site, for example. from social networks etc.
The third big category, which is inevitably impossible to leave out or classify in the first two, is technical SEO. Technical SEO refers to improving the technical aspects of a website. In technical SEO we can introduce site speed, site architecture, non-duplicated content on the site, broken links, XML sitemap and general comprehensibility of the site to search engines, among many other factors.
SEO MAINTENANCE OF THE WEBSITE
Even though your website or online shop is SEO optimised, it is often forgotten that the essence is not only to be on the first page of search results, but to stay there as long as possible and survive. However, staying on the front page today has become difficult. Competition is fierce and many companies are investing in SEO.
In addition to content marketing that is used as an SEO strategy, SEO site care can also include a link building strategy or a local SEO strategy, a video SEO strategy, all depending on the needs of your business.
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